The Men who made us Thin…!


MEN thin!

After recently watching’ The men who made us fat’ TV program (marketing execs), we now have’ The men who made us thin! i.e the minds behind many of the often called ‘fad’ diets that have sprung up over the last half century. The Program examined the scientific reasons of why so many diets fail long term and why, even though many diets fail, we go back to them over and over. The program was on the BBC so had lots of potential, but unfortunately I feel became too ‘sensationalist’ in its reporting – it is however worth the chance to take a look (if you have access to the BBC – iplayer)

Scientists realised in the 1940s and 1950s that there was a problem with the long term success of dieting. The modern diet industry, which relies on returning customers – these customers often blame themselves when they fail or when the diet doesn’t deliver the desired long term results. Another diet is often tried and another and another often without term success.

The series is well worth a watch and I look forward to future episodes.

It was however, disappointing that in the first episode,  the link between long term success of healthy eating and exercise was not mentioned.

In the Isowhey Healthy eating plan – both components are addressed. Healthy long term eating can achieve long term weight reduction when combined with exercise – our body’s have been designed to move and movement will help deliver the results you desire.       We also have tips and guidelines to help you succeed thought the plan and beyond.

I have seen many people over the years lose weight and keep it off – many of these have lost significant amounts of weight that has not been regained years later.

These people are not dieting as such but are following a healthy eating regimes that encourage weight loss and fat burning.

Isowhey, plus other healthy eating regime can and do work – its about getting the right balance to your diet and making it work for you – its also a lifestyle change, one that you need to keep to to maintain your initial success, but eating healthily and exercising should ALWAYS be part of any lifestyle. Simple.