We have had a really good response from the members who by and large loved the different flavours. The main difference being that because ISW is all natural it doesn’t have the ‘chemical’ taste that many of the other ones tend to have, plus of course it has the added vitamins and minerals to make it a complete meal.
What was also interesting for me was the perception, from the girls anyway, that protein drinks are for weight gain – this I believe comes from the very strong marketing practices in the fitness industry that push the ‘mega gain’ protein drinks mainly for the male population, but which obviously reaches females as well.
It is important that we educate people properly with the correct information especially working out and protein diets. Whether you are trying to lose weight, tone up or bulk up protein is an important part of your diet, but how or when you take it may vary.
So, for weight loss, protein, or IsoWhey, is taken as a meal replacement (or perhaps a snack on some days), however if you are doing weight resistance or cardio classes, protein is needed to be taken around half an hour after you finish your workout to feed the muscles so they can recover efficiently. Your body needs this protein, whether or not you actually feed it or not – however, if you don’t have enough protein in your diet your body will resort to getting the protein from the muscles themselves, therefore taking away all your hard work and resulting in Atrophy (decreasing of muscles size) – so whether you are male or female, trying to lose weight, tone up, or bulk up (not easy for girls btw – you don’t have enough testosterone i’m afraid!) protein is a very important part of your diet.
Its also important to note that there are different grades of protein – it comes in concentrate – less absorbable, but keeps you feeling fuller for longer and also Isolate, which is absorbed quicker by the body – IsoWhey contains BOTH of these.
There are a lot of ‘urban myths’ out there regarding this issue. Basically the amount of protein you absorb will depend on your weight, age and activity level, but also the source and type of protein you’re taking in – if you are larger or doing weight resistance work you would need/absorb more, however, ‘excess’ protein doesn’t just get turned to fat as I have seen printed many times, but it is usually broken down into other molecules and excreted – excess protein would first be used to burn as energy or stored as fat however, it would take an awful lot of energy for the body to change proteins into triglycerides to be then turned to fat – and luckily for us the body is very clever and this would a last resort!
Protein comes from all different sources
choose one (or more) you like! ALWAYS try to have a balanced diet, whether using IsoWhey as a meal replacement or supplement, make vegies, fruit and protein part of every meal and don’t forget to keep water intake up!